Monday, July 14, 2008

BIC Inna The Phone Business

Bic has teamed up with Orange France to release the first ever Bic Phone, a cell which is sold with a pre-charged battery and made to be thrown away after a chunk of usage. The Bic Phone comes with a SIM card already set-up and roaring to go, with activation being the only needed step. Each Bic Phone will also offer 60 minutes of free talk time. But you can always add more minutes if you’re so inclined. The Bic Phone will be available in France starting August 7. There will be two color choices: Citrus Orange and Lime Green, but don’t expect too many features though, because Bic states that the phone’s only designed for making calls and sending text messages.The phone itself will cost €49 (£39/$80). It’ll be interesting to see how the disposable phone idea works, especially from a name not associated with the mobile industry at all up until now.
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